Amstel Light – In The Rough

Taylor James New York brought me over to conform, do the VFX and deliver 17 HD spots, edit and deliver 1×1 spots for Instagram-like formatting and do the same (edit & deliver) a dozen more 9×16 formatter clips for vertical cell phone watching experience for this funny Amstel Light campaign featuring the golf legend Phil Mickelson.

For both 1×1 and 9×16 I got to do the edits myself, pick framing and performances working off the initial HD edits. I also had to splice different performances together, and do a kind of a deepfake effect in a shot or two of talent’s face (so they can say the right words at the right time) and deliver the entire lot on a neck-breaking deadline of five days.

Here’s one of the spots: