Sol – Movement

I know, another beer commercial 🙂 Over the years I did become some kind of a specialist with many an Annheiser Busch and Heineken commercial landing in my lap, but Netherlands as a country has a lot to offer both in the fields of big and micro brewery production.

Sol beer has always been somewhat of a weak spot for me, as a popular beer back in the general area of my birth, the Balkans, and the place I left (or gained) a part of my soul at – once upon a time – Brazil. This ad was made for the client’s latin markets.

Fully shot in Lisboa, Portugal and directed by David Benmayor, it was a good oportunity to lead a VFX job from the pre-prod, over the shoot and throughout the post-production process, with a lot of last minute color decisions done on Flame along with all the VFX.

Directed by David Benmayor
On-set and in-house VFX supervisor Aleksandar Djordjevic
VFX by Smoke & Mirrors Amsterdam

Check the Sol – Movement commercial here